Concept for the brand architecture of a new Kérastase Hair Lab
Kérastase Hair Lab offers a real journey around the hair and scalp care. Starting with a diagnosis, then a cabin treatment, a haircut, and finishing with a takeaway basket of products to continue the experience at home.
A self-supporting and sustainable space made of white Corian, incorporating colourful floodlights, a bright “Hair Kérastase” developed specifically, and concealing all technical parts.
- Moodboard to better capture the customer’s tastes and desires
- Creative concept, presented as 3D perspectives, computer-generated imagery, material board
- Colour palette (walls, ceiling, door frames, woodwork)
- Accessories, decoration, picture frames design
- Selection of decorative and ambient lightings following current standards
- Layouts and tender documents (Dossier de Consultation des Entreprises)
- Detailed list of batches